Buttons
Buttons should always contain actions. The button language should be clear and concise. Capitalize every word, including articles. It’s OK to use an ampersand in button copy.
Standard web buttons include:
- Log In
- Sign Up
- Read More
- Email Us
- Contact Us
It’s important to maintain consistent button styles throughout an entire web application, so users will be able to identify web elements with less confusion. Place buttons where users can easily access them throughout the design process (mobile users).
Call-to-action buttons are the most significant to any web page and their design should separate their distinction from less significant buttons.
Headings
Headings and subheadings organize content for readers and should be very descriptive.
Headings (H1) give people a taste of what they’re about to read. Use them for page and blog titles.
Subheadings (H2, H3, etc.) break articles into smaller, more specific sections. They give readers avenues into your content and make it more scannable.
Headings and subheadings should be organized in a hierarchy, with heading first, followed by subheadings in order. (An H2 will nestle under H1, an H3 under H2, and on down.)
Include the most relevant keywords in your headings and subheadings, and make sure you cover the main point of the content.
Use title case, unless the heading is a punctuated sentence. If the heading is a punctuated sentence, use sentence case. Use sentence case for subheadings regardless of end punctuation.