You must first register on powerup.hess.com. Once you’ve logged in, and if you have not received a fitness tracker subsidy before, you will automatically receive a subsidy. Once you’ve logged in, the promotion for the discounted fitness tracker will automatically show up on your homepage (and on the Benefits page) unless you’ve received a fitness tracker subsidy before. You can apply the subsidy to the purchase of any available fitness tracker from Virgin Pulse’s store.