Buttons should always contain actions. The button language should be clear and concise. Capitalize every word, including articles. It’s OK to use an ampersand in button copy.
Standard web buttons include:
- Log In
- Sign Up
- Read More
- Email Us
- Contact Us
It’s important to maintain consistent button styles throughout an entire web application, so users will be able to identify web elements with less confusion. Place buttons where users can easily access them throughout the design process (mobile users).
Call-to-action buttons are the most significant to any web page and their design should separate their distinction from less significant buttons.